When we experience something good, it's natural to want to tell everyone about it, and skin care treatments are no exception. But some people need a bit more prompting, especially those who have never had a facial, or a spa experience. Luckily, there are several ways to spread your enthusiasm for skin care to friends and family.
Give it as a Gift
Gift certificates are a great way to share skin care treatments with the people in your life. Looking for the perfect birthday present? Purchase an hour gift certificate with your favorite esthetician. Thanking someone for pet sitting? Reward them with a voucher to a local spa. If it's your spouse or significant other that you're hoping to get interested in skin care, perhaps a couple's facial, where two people receive a facial in the same room, could be an anniversary gift.
Giving gift certificates allows the recipient to experience skin care treatments without financially committing to something they might not be sure about. After the initial visit, it is up to them to evaluate whether the experience is worthy of a repeat visit.
Outline the Benefits
Most people are aware that spa treatments are relaxing, but there are myriad benefits that you can highlight depending on your audience. Antiaging treatments have become increasingly popular among baby boomers looking to reduce fine lines and wrinkles. Treatments that promote healthy skin and reduce acne can be recommended to teenagers. For a bride-to-be, you could suggest a trial appointment so that she has an idea of how it can help her shine on her wedding day.
Here are just some of the benefits that come with professional skin care treatments. You can tailor your "pitch" to your audience by focusing on those specific to their situation:
--Maintain skin's health and vitality. --Balance skin's oil and moisture content. --Remove hair safely and effectively. --Combat fine lines and wrinkles. --Protect skin from environmental hazards. --Promote relaxation.
Give Them Options
Oftentimes, spas and estheticians offer "Spa Samplers," a package of treatments offered at a discount price. Allowing someone to experience many treatments will increase the chance they will find at least one they like and would want to repeat. Here are some of the treatments that are frequently combined in a package:
--Facial: This is a cleansing, purifying, and beautifying treatment of the skin on the face and neck. It provides a good way for your esthetician to understand your skin prior to suggesting a more aggressive treatment plan. --Chemical Peel: With a peel, an acid solution is applied to the skin to dissolve the outermost layer of skin cells, then peeled off to reveal the fresher, younger layer below. It can be used to treat aging, sun damage, acne, mild scarring, and uneven skin tone. --Microdermabrasion: This method of exfoliation uses a machine to remove dead surface skin cells. It stimulates blood circulation, revitalizes collagen production, and promotes younger looking skin. --Hydrotherapy: A variety of treatments that take place in or with water fall under this category. Hydrotherapy moisturizes and promotes healthy skin. --Hand/foot treatment: These treatments can range from exfoliation to massage, and can improve skin health and increase relaxation.
Be a Billboard
Friends and family are more likely to follow your lead if you show them that you enjoy, and benefit from, receiving skin care treatments. If you have a regular skin care routine and are reaping its benefits, you will be more an even more influential billboard. Whether it's healthier skin, a sunnier disposition, or renewed self-confidence, what you've gotten out of your skin care routine will be the best advertisement you can show them.
Take Baby Steps
If the person you are trying to introduce to esthetics is intrigued by skin care but reluctant to dive in headfirst, there are several ways to encourage them to stick a toe in the water. Many spas offer mini-treatments in smaller time increments and at a lower cost than typical appointments. Other estheticians offer a "lunchtime peel," which often takes less than a half hour. These are ideal ways for a person to experience the benefits of the spa without being overwhelmed by a full session.
Invite your recruit to meet your esthetician before your next session. Most estheticians would be happy to let a friend sit in on a session to observe, and many will offer them a free consultation to talk with them about what their own skin care program would look like. For many people, being able to put a face to the person who is going to be working with them will calm some of their fears of the unknown.
If, after all of your encouragement, they are still reluctant, you need to respect their feelings. Not everyone is ready for the experience of skin care treatments, but if you allow them to come to it on their own terms, they are more likely to be open to the relaxing and rejuvenating world of esthetics.